Skip to content
Home
Services
Work
Resources
AboutContactBook a Strategy Call
Guides

Field-tested playbooks

Short, practical writeups pulled from real client work. Download and run.

Local startup checklist binder, map, notebook, and working documents on a downtown desk.
Startup90 minutes

Lehigh Valley Business Startup Checklist

A local-first checklist for registering a Pennsylvania business, getting tax accounts in order, and checking city-level requirements in Allentown, Bethlehem, and Easton.

What you get

A startup sequence with official state, IRS, SBDC, and Lehigh Valley municipal links.

  • Choose the registration path before paying vendors
  • Find the official PA, IRS, and local city resources
AI readiness planning board with workflow cards, scoring matrix, and tablet dashboard.
AI Operations45 minutes

AI Readiness Checklist

A practical way to choose the first AI workflow worth testing before buying tools, hiring help, or automating the wrong work.

What you get

A low-friction readiness pass that turns one workflow into a first AI project brief.

  • Pick one workflow that is ready enough to test
  • Separate green-light AI work from cleanup-first or high-risk work
Agent workflow map on glass with handoff cards, routing steps, and review checkpoints.
AI Operations50 minutes

Agent Workflow Starter Map

A mapping guide for turning one recurring business process into a scoped agent workflow.

What you get

A one-page agent map with inputs, tools, review points, and stop conditions.

  • Define what the agent is allowed to do
  • Name the tools and data sources required
Lehigh Valley street scene with local demand markers and route signals overlaid on the sidewalk.
Local Growth60 minutes

Local Growth Quickstart

A practical starter guide for local service businesses to tighten visibility, conversion, and follow-up.

What you get

A 90-day local growth action plan covering SEO, paid, content, reviews, and conversion handoffs.

  • Find the three local searches that matter most
  • Repair the handoff from search visit to booked conversation
Storefront profile review setup with camera, checklist cards, map notes, and local business photos.
Local Growth35 minutes

Google Business Profile Setup Review

A setup and maintenance checklist for keeping your Google Business Profile accurate, active, and useful for local buyers.

What you get

A profile setup review covering claim status, categories, service areas, reviews, photos, and weekly signals.

  • Claim or verify the right profile
  • Keep business information complete and current
Local SEO audit desk with map pins, search dashboard, worksheet pages, and service-area notes.
SEO75 minutes

Local SEO Audit Worksheet

A practical audit for service pages, local search visibility, technical basics, and proof signals.

What you get

A 25-point local SEO worksheet with priority scoring.

  • Find the SEO fixes that matter before writing more content
  • Spot weak service-page intent and local proof gaps
Paid ads tracking dashboard with campaign charts, conversion cards, and budget worksheet.
Paid Media55 minutes

Paid Ads Tracking Starter

A setup checklist for campaigns, landing pages, conversion events, and weekly reporting before ad spend scales.

What you get

A tracking readiness checklist for Google Ads, Meta lead ads, landing pages, and CRM handoff.

  • Confirm conversion events before launch
  • Connect campaign data to lead quality
Content calendar operating board with color-coded schedule blocks, post cards, and production notes.
Content60 minutes

Content Calendar Operating System

A planning guide for turning ideas, offers, customer questions, and proof into a repeatable publishing cadence.

What you get

A monthly content system with themes, formats, review rules, reuse paths, and source material prompts.

  • Build one month of content from real business inputs
  • Match each post to a channel and goal
Brand kit table with mood boards, palette tiles, image directions, and prompt cards.
Brand70 minutes

ChatGPT Brand Kit and Visual Assets Guide

A practical guide for using ChatGPT to define brand voice, visual direction, promptable asset rules, and first-generation visuals without losing consistency.

What you get

A brand kit worksheet with voice rules, visual prompts, review criteria, and asset handoff checks.

  • Build a reusable brand instruction set for ChatGPT
  • Create visual prompts that preserve style across assets
Website conversion audit desk with heatmaps, landing page wireframes, analytics panels, and notes.
Websites70 minutes

Website Conversion Audit

A practical review for finding the points where visitors lose clarity, trust, or momentum.

What you get

A page-by-page conversion audit with mobile checks, tracking checks, and priority fixes.

  • Find unclear offers and weak next steps
  • Check whether mobile visitors can act quickly
Business software stack map with connected app cards, system records, and workflow checklist.
Software65 minutes

Business Software and App Stack Checklist

A practical checklist for deciding what your business needs across CRM, scheduling, payments, email, forms, documents, analytics, automation, and support.

What you get

A software stack map that separates must-have systems from nice-to-have subscriptions.

  • Identify the minimum software stack for the business
  • Find duplicate tools and missing handoffs
Small business security checklist with laptop lock screen, account controls, keys, and review notes.
Security60 minutes

Small Business Security Checklist

A plain-English security checklist for accounts, passwords, devices, data access, backups, vendors, and incident response.

What you get

A starter security baseline using FTC, CISA, NIST, and SBA guidance.

  • Reduce obvious account and data risks
  • Create an owner-friendly security baseline
Lead follow-up automation board with message routing, status lanes, warnings, and reporting dashboard.
Operations55 minutes

Lead Follow-Up Automation Map

A workflow guide for turning form submissions, calls, ads, Google Business Profile actions, and bookings into timely follow-up without losing context.

What you get

A lead handoff map covering triggers, fields, notifications, ownership, and reminders.

  • Capture the fields needed for useful follow-up
  • Route new leads to the right owner

Want the playbook applied to your business?

Book a working call. We map it to your situation and leave you with a prioritized next-step plan.