Buyer path
FlowFrom browsing to a custom request
The rebuild makes the quote path feel like part of shopping instead of a separate chore.
01
Browse work
02
Choose product
03
Add context
04
Request quote
Work
Websites
CJ Customs Website Rebuild
Live rebuild of cjcustomspa.com for a Lehigh Valley laser engraving shop: specialist positioning, quote-cart commerce, and a product catalog built for real buyer requests.
Before and after
Captured 2026-06-24
Full-page captures of the client's legacy site and the live Om Concepts rebuild. Scroll inside each frame for the full page.
Visual story
How the project actually moved.
Catalog
SystemOrganized around real choices
Products, materials, and examples are grouped around the decisions a custom-order buyer needs to make.
Products
Materials
Examples
Occasions
Launch
ArtifactA cleaner operating surface
The live site now gives the shop clearer paths for updates, proof review, and ongoing catalog work.
Live site
Reviews
Redirects
Updates
Problem
The old site buried the specialty and did not give buyers a clear path from browsing to a custom quote.
What we shipped
- Product catalog organized around real custom-order decisions
- Quote-cart flow that turns browsing into a clear request for follow-up
- Launch support covering reviews, analytics, redirects, and ongoing catalog updates
Next