Local SEO Audit Worksheet
A practical audit for service pages, local search visibility, technical basics, and proof signals.
Built for: Businesses that need stronger local rankings and cleaner service pages.
Public guide
A 25-point local SEO worksheet with priority scoring.
This page gives you the working version: sequence, checklist, and official resources. The full kit adds prompts, a deeper worksheet, and implementation notes for your inbox.
Keep reading for the public guide, or send the kit when you want the worksheet and prompt pack.
- Find the SEO fixes that matter before writing more content
- Spot weak service-page intent and local proof gaps
- Build a short 30-day fix list
- Compare page gaps against profile signals and real competitors
Run the guide
Work through it in order.
Check the page foundation
A service page needs a clear offer, a local signal, proof, and a next step before content volume matters.
- Open the page on mobile and confirm the service, location, and action are clear within the first screen.
- Check the title tag, H1, meta description, and canonical path.
- Confirm the page answers price, timing, process, and service-area questions.
- Add proof that matches the service, such as reviews, results, screenshots, or photos.
Score technical blockers
Technical SEO work should protect crawlability, speed, and trust before chasing cosmetic scores.
- Run a crawl and flag broken links, redirect chains, duplicate titles, and orphan pages.
- Check indexability, robots rules, sitemap inclusion, and canonical behavior.
- Review page speed on mobile for the service pages that drive revenue.
- Prioritize fixes by customer impact, crawl impact, and implementation effort.
Compare profile signals
The website and Google Business Profile should support the same services and local proof. Mismatches tell you where buyers and search engines may get mixed signals.
- Compare profile categories, service names, photos, reviews, and posts against the target service page.
- Pull service language from recent reviews that matches real work.
- Mark profile strengths that the page does not yet show.
- Add only proof and wording the business can verify from its own records.
Build the fix list
Competitor review is useful when it leads to a shorter, sharper fix list. Use it to find clarity gaps, proof gaps, and page actions worth shipping first.
- Search the top three service-town pairs and note which businesses repeat.
- Compare their page clarity, proof, profile strength, reviews, photos, and next step.
- Choose fixes where your page can become more useful without making ranking promises.
- Rank the final fixes by customer clarity, search impact, effort, and owner.
Final pass
Before you call it done
- Service intent clear
- Local modifier present
- Proof on page
- Indexability checked
- Top five fixes prioritized
- Profile signals compared
- Competitor gaps noted
- 30-day fix list ranked
Useful resources
Current links to verify the details.
Why this guide exists
Every guide is pulled from a live client engagement. If it is in here, we have run it, measured it, and watched it hold up in the field.
Prefer to walk through it live?
Book a working call. Thirty minutes, mapped to your situation.