Custom Tools & Apps
Internal tools, client portals, and small apps built around the workflow you actually run.
Your tooling core
Your tooling core
5 options
Packages
Pick one to start. We can resize or combine later if the work calls for it.
Custom Tool
Established teams needing custom internal systems
6-10 weeks
- Custom internal tool or workspace system
- API integrations and data architecture
- Cross-platform data pipelines
- Ongoing advisory retainer option
Custom Apps Launch
Client portals, quoting tools, and dashboards
4-8 weeks
- One core workflow, built end to end
- Auth, roles, and one or two integrations
- Real code, no low-code lock-in
- Weekly staging previews
Custom Apps Scale
SaaS-grade products with billing and admin
8-14 weeks
- Everything in Custom Apps Launch
- Multi-role access and billing
- Deeper integrations and an admin surface
- Larger builds scoped bespoke, in writing
App Care
Keeping a shipped app healthy
Monthly care
- Hosting oversight and security patches
- Monitoring and backups
- Minor fixes and small features
App Care+
Integration-heavy systems needing priority support
Monthly care
- Everything in App Care
- Integration monitoring and upkeep
- Priority response
What this solves
- 01Off-the-shelf software that fits most of the job and breaks the rest
- 02Spreadsheets doing work software should do
- 03Per-seat pricing scaling faster than the team
Three layers, one working tool.
Anatomy
Three layers, one working tool.
Custom software earns its keep when the interface, the logic, and your data behave as one product.
- Interface
- Screens, forms, and role-based views. The part your team touches every day, shaped to the workflow instead of the other way around.
- Logic
- Business rules, automations, AI steps where they earn their place, and approval gates. The moving parts that do the actual work.
- Data
- Integrations with the tools you already run, a clean database, sync, and backups. Your records, structured and owned by you.
What you get
How the engagement runs
Click any phase to see what ships
Proof
- Cross-platform data routing with ownership standards
- Internal tools running daily inside client operations
What the work looks like
3 artifacts
Common questions
When is custom the right call?
When the workflow is stable, specific to how you operate, and the off-the-shelf option fights you daily. If a configured tool or a spreadsheet covers it, we will tell you to keep it.
What do you build on?
Modern web: Next.js on Vercel or your infrastructure, with your data in a real database. You get the repository, the accounts, and the documentation.
Can you add AI features later?
Yes, and the build assumes it. Tools get clean data models and APIs, so an agent or a model step can plug in later without a rebuild.
Who maintains it after launch?
Your call. We hand off with docs either way, and we offer a maintenance path if you want us to keep running it.
What does a build cost?
Most internal tools land between $8,000 and $12,000. Client portals and app builds start at $15,000, and everything gets scoped in writing before code starts, so the number is fixed before work is.
Ready to scope custom tools & apps?
Thirty-minute working call. You leave with a direction, fit or not.