Paid Ads Tracking Starter
A setup checklist for campaigns, landing pages, conversion events, and weekly reporting before ad spend scales.
Built for: Teams running or preparing paid campaigns with limited tolerance for wasted spend.
Public guide
A tracking readiness checklist for Google Ads, Meta lead ads, landing pages, and CRM handoff.
This page gives you the working version: sequence, checklist, and official resources. The full kit adds prompts, a deeper worksheet, and implementation notes for your inbox.
Keep reading for the public guide, or send the kit when you want the worksheet and prompt pack.
- Confirm conversion events before launch
- Connect campaign data to lead quality
- Create a weekly spend and result review
Run the guide
Work through it in order.
Prove tracking first
Ad platforms optimize toward the events you feed them. Before launch, make sure the events match real business value.
- List every desired action: call, form, booking, purchase, or quote request.
- Fire each event manually and confirm it appears in analytics and the ad platform.
- Check that UTMs persist through landing pages and forms.
- Mark which events count as primary conversions and which are diagnostic only.
Review lead quality weekly
Spend reports matter less when they do not connect to real prospects. A simple CRM handoff keeps campaign decisions grounded.
- Add source, campaign, service interest, and landing page to each lead record.
- Review new leads each week and mark qualified, weak fit, or spam.
- Compare cost per qualified lead across campaigns.
- Pause anything with spend and no qualified path to revenue.
Final pass
Before you call it done
- Primary conversion events tested
- UTMs captured
- Landing page CTA checked
- CRM source fields mapped
- Weekly review scheduled
Useful resources
Current links to verify the details.
Why this guide exists
Every guide is pulled from a live client engagement. If it is in here, we have run it, measured it, and watched it hold up in the field.
Prefer to walk through it live?
Book a working call. Thirty minutes, mapped to your situation.