Website Conversion Audit
A practical review for finding the points where visitors lose clarity, trust, or momentum.
Built for: Teams with traffic, referrals, or paid clicks that need better lead conversion.
Public guide
A page-by-page conversion audit with mobile checks, tracking checks, and priority fixes.
This page gives you the working version: sequence, checklist, and official resources. The full kit adds prompts, a deeper worksheet, and implementation notes for your inbox.
Keep reading for the public guide, or send the kit when you want the worksheet and prompt pack.
- Find unclear offers and weak next steps
- Check whether mobile visitors can act quickly
- Prioritize fixes by revenue impact and effort
- Verify the whole path from phone visit to first response
Run the guide
Work through it in order.
Audit the first screen
The first screen should identify the offer, who it helps, why it is credible, and what the visitor should do next.
- Open the home page and top service pages on a phone.
- Write what a new visitor can understand within five seconds.
- Check that the primary action is visible without hunting.
- Mark missing proof, vague claims, and unclear language.
Hunt phone friction
A page can look fine on desktop and still fail when a buyer is standing in a parking lot with a phone. Test the paths on the device customers actually use.
- Load the top pages on a real phone with normal cellular or public Wi-Fi conditions.
- Check tap targets, field labels, validation errors, speed, sticky buttons, and intrusive overlays.
- Submit a test form and capture the success state or error state.
- Write the first fix for any step that slows down a ready buyer.
Trace the lead path
A conversion path is only as strong as its weakest step. Test the path from page visit to saved lead record.
- Submit every form with test data and confirm the success state is clear.
- Check booking links, phone links, and email links from mobile.
- Confirm source and page context reach the CRM or inbox.
- Write the follow-up expectation the visitor sees after submitting.
Verify the follow-through
The audit is incomplete until the business proves the lead reached a person or system. Test what happens after the visitor thinks the job is done.
- Confirm the notification reaches the right inbox, phone, CRM, or task queue.
- Check that source, page, service interest, and message context are visible to the responder.
- Send the first response and compare it to the expectation shown on the site.
- Retest the full path after fixes so the lead record and reply both work.
Final pass
Before you call it done
- Top pages checked on mobile
- Primary CTA visible
- Proof matched to offer
- Forms tested
- Follow-up expectation clear
- Phone friction logged
- Lead notification verified
- Full path retested
Useful resources
Current links to verify the details.
Why this guide exists
Every guide is pulled from a live client engagement. If it is in here, we have run it, measured it, and watched it hold up in the field.
Prefer to walk through it live?
Book a working call. Thirty minutes, mapped to your situation.