Apps & Tools

Henny's Mobile Detailing Rebuild & Booking Platform

Full rebuild for the Lehigh Valley's top-rated mobile detailer: the SEO base that earned first-page rankings, moved onto custom code with a photo-quote booking flow and an admin platform that runs the schedule, customers, pricing, and deposits.

Live site

Captured 2026-07-17

Visit live site

Results

From position 48 to the first page.

Search performance · three-month windowsSummer 2023Q2 2026

Each dot is one click from Google search in a three-month window.

Impressions1.27k36.3k28x
Average position48.412.6

Now top 5 organic on the Lehigh Valley's highest-intent detailing searches.Search Console · client-approved

The work, up close

3 artifacts

Real capture of the booking page: a three-step process beside a quote form with service checkboxes, vehicle-size pricing, and photo upload — Booking · request to exact quote

Real capture of the Allentown service-area page with a customer motorcycle photo behind the local headline and trust details — Service areas · nine city pages

Real capture of the packages page with size-based price ranges and the popular tier highlighted — Packages · honest ranges up front

Visual story

How the project actually moved.

Foundation

Signals

The rankings moved intact

Every URL that earned a first-page position carried over with its titles, content, and structured data preserved or improved.

21 parity URLs

City pages

Service schema

First-page terms

Booking

Flow

From search to an exact quote

Visitors pick services and vehicle size, see honest ranges before sending anything, and attach photos so the reply can be an exact quote.

01

Find

02

Price

03

Photos

04

Request

Operations

Artifact

The business runs in one place

Requests land in an admin inbox connected to the schedule, customer records, deposits, and pricing controls.

Inbox

Schedule

Customers

Payments

Problem

Henny's won the rankings on a rented site builder that stayed slow on the phones customers search from, and every booking still ran through manual texts: no photo intake, no schedule, no customer records, no deposits.

What we shipped

Site-builder-to-custom migration that kept every earning URL: 21 pages of service, city, and guide content with structured data upgraded page by page
Mobile lab score from 61 to 92, with the largest paint dropping from 8.9s to 2.9s on the pages local searches land on
Booking flow with honest price ranges before anything is sent, vehicle-size pricing, and photo uploads that turn requests into exact quotes
Admin platform behind an access gate: booking inbox, week schedule, customer records with segments, deposit tracking, and price editing that updates the public site instantly
Calendar sync, branded confirmation emails, and automated appointment reminders running on live infrastructure, with deposit checkout staged for launch