Google Ads
Google Ads and Local Services Ads management with conversion tracking you can trust, built for service businesses that live on search demand.
Your intent engine
Your intent engine
3 options
Packages
Pick one to start. We can resize or combine later if the work calls for it.
Google Ads Launch
Businesses starting paid search or restarting it properly
1-2 weeks to launch
- 1-3 search campaigns built on your offers
- Conversion tracking with GA4 and server-side events
- Ad copy and extensions, approved before serving
- Local Services Ads profile setup where eligible
Google Ads Management
Accounts that need steady pruning, pacing, and reporting
Monthly, 3-month start
- Bid and budget pacing
- Search term pruning and negative keyword upkeep
- Ad and asset rotation
- Local Services Ads management included for service businesses
- Monthly report with cost per lead by campaign
Growth Setup
$1,200 setup + $450/mo
InquireBusinesses scaling past one campaign or one location
2-3 weeks setup, then monthly
- Advanced setup with custom conversion events
- Lead routing into your CRM
- Landing page CRO checklist
- Everything in Google Ads Management ongoing
What this solves
- 01Spend going out with no reliable lead count coming back
- 02Search terms and placements nobody has pruned in months
- 03Local Services Ads unclaimed while competitors take the calls
Three layers, one intent engine.
Anatomy
Three layers, one intent engine.
Google Ads earns its fee when demand capture, matching, and learning run as one loop.
- Demand
- Search campaigns, Local Services Ads, and Performance Max. The surfaces where someone in your area is already asking for what you do.
- Match
- Keywords, negatives, ad copy, and the landing page. The matching layer that decides whether a click was worth paying for. Pruning here is where most accounts win or leak.
- Learning
- Conversion events, server-side tracking, lead values, and budget pacing. Smart Bidding is only as good as the data it learns from, so we feed it real leads instead of raw clicks.
What you get
How the engagement runs
Click any phase to see what ships
Proof
- Qualified-lead cost reductions documented in client ads work
- Conversion tracking rebuilds that made reporting trustworthy
Shipped with this service
What the work looks like
3 artifacts
Common questions
What budget does Google Ads need?
Enough for the math to work: locally, most service businesses start between $500 and $1,500 a month in spend. We set the number from your margins and target cost per lead before anything launches.
What are Local Services Ads?
The pay-per-lead listings above regular search results, with the Google screening badge. For qualifying trades and services they are often the cheapest calls in the account, so we set them up and manage them alongside search.
Can you take over an existing account?
Yes. The audit comes first: what tracking really records, what spend produced, and what to keep. History has value, so we prune and rebuild inside your account instead of starting from zero.
Do you mark up ad spend?
No. Spend goes on your card in your account. Management is the flat fee shown above, and every campaign's numbers stay visible to you.
How fast do results show?
Search data starts the first week; decisions take a few weeks of it. Budgets stay capped until conversion tracking shows clean signal, then spend scales on what earns.
Ready to scope google ads?
Thirty-minute working call. You leave with a direction, fit or not.