Websites, search, and intake systems for small firms that live and die by trust. We have not built for a law firm yet, and this page says so; what it offers instead is the craft, the constraints we build around, and receipts you can judge us by.
The math
The unit ladder
Illustrative pricing, real method
Unit 01 · A click
$40-72
One search click on local legal terms, the priciest range in this region's local marketing. Every wasted click here costs more than most industries' leads.
a fraction of clicks inquire
Unit 02 · An inquiry
$400+
At a 1-in-10 conversion rate a call or form fill already costs $400 to $720. At 1-in-25, four figures. The page that converts is not a nice-to-have at these prices; it is the whole budget.
screened inquiries retain
Unit 03 · A retained matter
One matter
A single retained client often pays for the year's marketing. The system is built backwards from this unit: trust at first glance, intake that never sleeps, tracking to the signed engagement.
The unit that matters
Leak 01
Local legal terms run $40 to $72 a click in this region. At those prices you cannot afford a site that loses the click: speed, clarity, and a reason to trust you within seconds are not design taste, they are unit economics.
Leak 02
Avvo, FindLaw, and Justia hold much of legal search by default, and they sell your competitors placement next to your name. Real practice-area pages with real depth are how a small firm earns its own slot instead of renting one forever.
Leak 03
Legal marketing math is unlike any trade: a single client can cover twelve months of the entire system. That changes what is worth building well, and it is why the intake experience deserves the same care as the homepage.
The bundle
Start anywhere; this is the order we recommend when the goal is booked jobs soonest.
Step 01
Trust at first glance. A custom-coded site with real practice-area depth, attorney bios that read like people, and none of the recycled legal-template look clients have learned to skim past.
From $2,500
Step 02
Practice-area pages compound while competitors keep renting $40-plus clicks. Local and AI search visibility for the questions clients actually ask before they call anyone.
From $750/mo
Step 03
Tightly tracked search for the matters you want more of, plus Local Services Ads with Google Screened where your practice areas qualify. Every dollar traced to an inquiry.
From $650
Step 04
After-hours intake that answers every call, never gives legal advice, and escalates by your rules. A transcript for every conversation, because the missed call at 9pm was a $70 click that finally rang.
From $349/mo
Receipts
No law firm on this list yet, and we will not pretend otherwise. These two cases show the craft that transfers: a trust-first rebuild and a custom intake system. The first firm gets the same receipts treatment.
Live rebuild of cjcustomspa.com for a Lehigh Valley laser engraving shop: specialist positioning, quote-cart commerce, and a product catalog built for real buyer requests.
Read the case
Internal control-room agent that classifies incoming business signals before they become tasks, client actions, or follow-up decisions.
Read the caseConcierge · Law Firms
The agent that runs this site can scope your situation live: it knows every service, price, and case study here. A click drafts the question into the concierge; sending it is up to you.
Not yet, and we would rather say that than fake it. What you get is the same craft on this site and in the cases below, plus a build shaped around your constraints from day one. What you avoid is the recycled legal template every directory-adjacent agency resells. The first firm we work with will be able to inspect exactly what was done and when.
We build with your bar rules as constraints from the start: required disclaimers in the design rather than bolted on, no outcome promises or superlatives in draft copy, and nothing publishes without your review. You stay the authority on compliance; the build makes complying easy instead of an afterthought.
It is built to be boring on purpose: it answers, takes the caller's situation, books the consultation, and escalates by rules you set. It never gives legal advice, and every conversation produces a transcript you can review. Confidential details stay out of marketing systems by design.
Because at $40 to $72 each, the clicks only work when everything after the click does. We usually sequence it: a site that converts first, practice-area depth that compounds second, paid search third, once every dollar can be traced to an inquiry.
Thirty minutes, your numbers, a direction you can run with or without us.