Ad to landing page
Ads promise a thing. Landing pages show a different thing. The fix is boring: match the headline of the ad to the H1 of the page and make the first CTA the one the ad promised. Most teams skip this because it feels too simple.
Form to inbox
Form submissions land in a shared inbox that nobody owns. A day goes by. The lead is cold. Route form submissions to a specific person with a specific SLA, write the SLA on the form thank-you page, and log the response time. If the SLA slips, the lead notification escalates.
Inbox to first reply
The fastest fix is not an AI responder. It is a two-line template the owner can send from their phone. After that works for a month, wire an agent to draft the two-line reply automatically and let the owner click send.