Destination
FlowEvery campaign lands somewhere real
Each free event gets its own page with the flyer, details, and a stable URL, so paid social sends people to the show instead of a generic list.
01
Flyer
02
Event page
03
RSVP
04
Recap
Work
Apps & Tools
Movement Moves Media Rebuild & Campaign System
Nonprofit site rebuild and campaign system for Movement Moves Media: a flyer-first site where every free event gets its own page, backed by the client-facing dashboard that keeps launches, creative, and performance snapshots in one place.
Results
From dormant to 10,500+ visitors in a month.
Sessions by month
Monthly sessions, Jul 2025 through Jun 2026. The final month reached 11,591.
Sessions by month from the client's own analytics. The June 2026 campaign ran through the new system.
- Launch-month traffic from paid social11.4k sessions
One campaign cycle took the site from dormant to its biggest month on record.GA4 · client-approved
The work, up close
1 artifactEvents · a page per showcapture01 / 01
Visual story
How the project actually moved.
Campaign room
ArtifactStatus in one place
Launch state, creative, destinations, and next actions are easier to inspect without thread-hunting.
Status
Creative
Destination
Next action
Review
FlowThe story stays client-readable
The dashboard gives enough signal to decide what changed without exposing raw account detail.
01
Plan
02
Launch
03
Observe
04
Adjust
Problem
The old site-builder page took over seven seconds to paint on the phones most visitors use and gave every ad campaign the same generic events page, while campaign status lived across threads, ad tools, and payment notes.
What we shipped
- Full rebuild on custom code with the flyer carousel at the top of the homepage, an event ticker, and the 2026 brand system throughout
- A page for every event with a stable URL and event structured data, so each paid social campaign finally has its own destination
- Nonprofit credibility up front: 501(c)(3) status, free-and-open events, and the mission stated where donors and sponsors look first
- Campaign dashboard with client-facing summaries and source-linked performance snapshots
- Launch tracking and creative handoff records tied to event destinations and follow-up reporting
Next