Brand

Brand assets and usage

The Om Concepts mark is built on golden-ratio geometry and an equilateral-triangle node arrangement. Every variant below preserves those proportions exactly. Use the right lockup for the context. The full system is documented in our brand guidelines.

Om Concepts

The Lehigh Valley's first AI agency

Color palette

Four colors. No others.

The brand lives on near-black. Teal carries every accent. Dark teal handles light-ground contexts. Indigo is reserved for the bindu's halo only.

Teal (primary)

#1BC0B2

Logo strokes, bindu, accents on dark backgrounds

Teal (light-mode)

#087D6E

Logo strokes on white or light backgrounds (WCAG AA)

Indigo

#5850EC

Bindu halo only. Restrained focal-point glow.

Near-black

#0B0F1A

Primary background. The brand's home color.

Typography

Geist Sans + Geist Mono.

Free from vercel.com/font. Headlines use tight tracking (-0.035em). Mono carries technical and meta labels.

Display, 64px / SemiBold / -0.035em

Calm clarity

Heading H2, 36px / Medium / -0.025em

Built around agents

Body, 17px / Regular / 1.7 line-height

Most agencies bolted AI onto an existing service menu. We built the practice around agents from day one. Agents are the operating system of how we research, strategize, build, and measure.

Mono, 11px / tracking-wider

MODEL · CLAUDE-OPUS-4-6 · TOKENS 4,210 · 18:42:01 UTC

Logo system

Five lockups, four color variants each.

Pick the lockup that fits the context. Each variant exists in primary teal, light-ground dark teal, monochrome black, and monochrome white. Click any token to download.

Mark only

Favicon, social avatar, tight contexts.

Primary lockup (with divider)

Default for site, decks, and most contexts.

Utility lockup (simple horizontal)

Email signatures, narrow bars, secondary placements.

Hero lockup (stacked all-caps)

Cover collateral, title slides, premium print.

Compact lockup (two-line)

Business cards, square formats, vertical fits.

Applied assets

Ready to use.

Pre-composed assets for common contexts. All preserve the brand spec without further work.

Social avatar (square)

Universal square avatar. Works on LinkedIn, X, Instagram, YouTube, Facebook.

Social banner (horizontal)

1500×500 native fit for X. Crop or pad for other platforms.

Digital business card

3.5×2 inch landscape format. Front and back.

Documentation

Use the brand correctly.

Brand guidelines · the full source-of-truth doc covering logo geometry, clearspace, typography, color, voice, patterns, and iconography.
Logo usage examples · practical "use which lockup when" guide plus visual DOs and DON'Ts.
Email signature template · copy-paste-ready HTML for Gmail, Apple Mail, Outlook.
Presentation template spec · color, font, and layout spec for PowerPoint or Google Slides decks.
Press kit · boilerplate copy, founder bio, fact sheet, asset URLs.

All documentation lives under docs/reference/ in the site's repository. For questions or co-branding requests, email alex@omconcepts.net.