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Paid Advertising

From $650

Data-driven paid campaigns across Google, Meta, LinkedIn, and TikTok with clear conversion tracking and ongoing optimization.

Your acquisition core

Your acquisition core

What this solves

  1. 01No clean conversion tracking across channels
  2. 02Low-confidence ad spend decisions
  3. 03Landing pages and campaign messaging misalignment

Three layers, one acquisition engine.

Anatomy

Three layers, one acquisition engine.

Paid campaigns work when audience, creative, and delivery are tuned in the same feedback loop.

Audience
Intent, remarketing, and lookalike audiences. The targeting layer that decides whether your spend reaches buyers or just impressions.
Creative
Hook, visual, and offer. The three variables we test against each audience. Small creative shifts move cost-per-lead more than bid tuning does.
Delivery
Google, Meta, LinkedIn, and YouTube. Platform-specific placements, pixels, and conversion events wired to the CRM so every click has a trail.

What you get

Campaign architecture and event tracking
Ad copy and creative test matrix
Optimization loops for bids and conversion paths

How the engagement runs

Click any phase to see what ships

Proof

  • Lead routing and campaign attribution improvements
  • Repeatable paid testing cadences for service teams

Recent work, sampled

3 artifacts
Campaign structure
Creative test matrix
Conversion architecture

3 options

Packages

Pick one to start. We can resize or combine later if the work calls for it.

Starter Pack

$650 total

New businesses validating offers

1–2 weeks setup

  • Basic ads setup with 1–3 campaigns
  • Conversion tracking and analytics
  • Ad copy and landing page templates
  • 1 month of bid management and reporting

Growth Pack

$1,200 setup + $450/mo

Businesses scaling with ongoing optimization

2–3 weeks setup, then monthly

  • Advanced setup with custom events
  • Feed or lead routing configuration
  • CRO checklist and landing page optimization
  • Ongoing testing, bid pacing, and analytics

Local Entrepreneur Bundle

$800 total

Local businesses getting started with ads

1–2 weeks setup

  • Google and Meta campaign setup
  • Cross-platform conversion tracking
  • Training and consulting session
  • Lehigh Valley referral discount (20% off)

Ready to scope paid advertising?

Thirty-minute working call. You leave with a direction, fit or not.

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